The logo.

1. Five Arms

• Each arm represents one of the five pillars of the agency: Technical, Operations, Branding & Marketing, Events, and Technology.

• The equal length and spacing signify that all pillars are equally important to the success of the agency.

2. Multi-Directional Form

• The outward-reaching arms reflect versatility and the agency’s ability to cater to all facets of the football industry.

• Suggests 360-degree coverage, moving in every direction to address the diverse needs of clients.

3. Connectivity and Central Role

• All arms connect at a central hub, symbolising the Regista’s position on the football pitch — the player who brings everything together, directs play, and ensures smooth transitions between all areas.

• Represents unity, where each pillar works in synergy through a single vision.

4. Modern, Minimalist Geometry

• The clean, angular design reflects a professional and contemporary identity.

• The simplicity ensures it’s easily recognisable and memorable in the industry.

5. Strategic Meaning

• The logo’s geometry implies precision, planning, and intelligence, echoing the qualities of both a regista and the agency’s strategic approach.

• A visual metaphor for connection, distribution, and leadership in football and business.